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Breastfeeding Support for All: Tips, Tools, and a GIVEAWAY!

Happy World Breastfeeding Week! This year’s theme is “Closing the Gap: Breastfeeding Support for All” and we couldn’t be more aligned given our mission to fundamentally change the way new moms are cared for. New moms need – and deserve – so much more support than they’re given! Don’t you agree? 

We have so much in store for World Breastfeeding Week! Check out our schedule of activities (and GIVEAWAY details!) below. Scroll even further to learn about amazing, NMS-approved resources and products to support your breastfeeding journey!

Calendar of Activities for World Breastfeeding Week

August 1 – Shelly Jacobs, a Board-Certified Lactation Consultant and longtime NMS guest expert, will be kicking off WBW on our Instagram with a giveaway. You have from August 1st until August 7th to follow our account and hers, and tag 3 expecting or new mama friends on our post, for a chance to win the following prizes worth over $200!

  • A Lolo Baby Breastfeeding Sling! (ARV: $139) Designed by Shelly herself, The Lolo™ is the only product that puts baby in a cross-cradle position for feeding, which is optimal for infants in the first 3 months.
    • Firm platform keeps baby in a proper feeding position
    • Folds to fit in your diaper bag
    • Strong and secure velcro waist straps
    • Stylish, soft, and breathable bamboo straps
    • Waterproof and washable platform cover
  • Access to Shelly’s “Early Milk Matters” online course (ARV: $79) where you’ll learn about:
    • Breastmilk Production: How to Hand Express to maximize production
    • Colostrum Harvesting: why, how and when do we do this?
    • Attachment: Achieving a good latch and proper positioning
    • Calories: How do I know my baby is getting enough?

August 2 – For all of you mamas who’ve already been through it, we’ll be reminiscing about our favorite memories of breastfeeding (which is lovely to revisit and also inspiring for new mamas!)

August 3 – Did you know you can support your breastfeeding journey before it’s even begun?? If you’re pregnant or ever planning on having another baby, this day’s advice is pure gold – that will better support your creation of liquid gold. We’ll be sharing on our Instagram stories, so be sure to check in before it disappears!

August 6 – Did you know you have a lot of legal protections as a breastfeeding mom? Breastfeeding in public, pumping at work, there are policies in place you should know. Join us on Facebook to learn about your rights!

August 7 – To close out the week, join us for an Instagram LIVE with Alex and Shelly at 1:30 PST. Submit your questions in advance by DM’ing us on Instagram!

NEW MOM SCHOOL RECOMMENDED BREASTFEEDING RESOURCES

  • New Mom School’s FREE Breastfeeding Support Classes (open to anyone!). Find our locations here.
  • Droplet: We know that making plenty of milk is the key to successful breastfeeding. But did you know that the first hour after delivery is the most effective time to begin? Discover the best tool to begin breastfeeding: your hands.

  • New Mom School’s in-house expert in Newport, CA, Shelly Jacobs, is an incredible resource – not only because of her expertise but also because she struggled to breastfeed herself. She gets it! Check out her website, sign up for her emails, book time with her (IRL or online) and check out her digital “Early Milk Matters” course.
  • Breastfeeding parents rave about Milkology. The site features a huge freebie library packed with checklists, cheat sheets, guides, printables, and more.
  • La Leche League is the OG of support for breastfeeding parents. The organization promotes breastfeeding worldwide and helps parents to breastfeed through support, encouragement, information and online education. Their popular local breastfeeding support group meet-ups have gone virtual–simply check the organization’s Facebook page to find one local to your area.
  • With over 100,000 members, the Milky Mamas Breastfeeding Support Group on Facebook is another great place to ask questions, share your struggles and get support from other breastfeeding parents.

NEW MOM SCHOOL BREASTFEEDING PRODUCT PICKS

We hope we’ve given you the tools and resources to have a successful breastfeeding journey, but we also recognize it’s not in the cards for every mama. (Check out Alex’s story.) Sometimes it just doesn’t work out, no matter how badly a mama wants it. AND. THAT’S. OKAY. You’re still a great mom in a million ways. Don’t ever forget that!